"BK Precision recognized that we had to increase our brand recognition with next generation test equipment buyers. Our objective was to drive more customers to our website and answer three questions:
Mectronic.net provided invaluable solutions to do this. They optimized our site for critical product key words on Google, increasing site traffic from 5,000 to 80,000 hits per month. They provided distributor stock check search on our site to immediate buying action via our channel. We are now generating 28% of our distributors' business with these on-line marketing tools. Because of our measurable success, we are now bringing Google users searching for competitive products directly into our cross-reference function, expanding our market share growth opportunities further. We are exceeding our marketing and branding goals with successful and cost effective solutions from Mectronic.net."
- Do we have a product to meet customer requirements?
- at a cost within their budget?
- and finally where they could buy the product “today”